AsthethrillsoftheLondon2012OlympicGamesfade,thefocusnow...

问题详情：

As the thrills of the London 2012 Olympic Games fade,the focus now is on the 2016 Olympic Games in the next two years it hosted the FIFA Confederation Cup in June 2013 and hosted the FIFA World Cup in il has taken steps to increase the economic profits by safeguarding the interests of broadcasters and funders.

In 2009,the Brazil passed the Brazilian Olympic Act and the so-called World Cup Law in 2012,which are designed to fight ambush(隐*)marketing and digital piracy(盗版),and regulate advertising in and around official sporting sites.

The Brazilian World Cup Law goes much further in protecting the interests of right owners than Brazil’s pre-existing legislation(立法)in this area,the so-called Pele example,the World Cup Law bans anyone but the official broadcaster from using images of ver,it does permit use for non-commercial also requires that FIFA or its local broadcaster provide highlights up to two hours after each r items allow protection of trademarks associated with the event and ban unauthorized association with the event’s marks.

The Pele Law permits,as an information right,both access to sporting sites and the use of images for journalistic is,however,unlikely that such an understanding will be gained in relation to the World Cup Law which governs access to and use of images specifically in relation to the FIFA World Cup ough the Brazilian Olympic Act regulates the IP(知识产权)relating to the 2016 Olympic Games in Rio,it remains silent on broadcasting rights.

Whatever the benefits,it seems clear that IP rights in general,and broadcasting rights in particular,will continue to play a key role in bringing in past experience is anything to go by,Rio 2016 not only promises new sporting achievements,but also the breaking of new records in terms of profits produced from the sale of broadcasting and other media rights.

2016 Olympics　　　. 

ises to break many records

experience challenges in funding

ises to be the greatest in history

bring great benefits to Brazil

World Cup Law and the Pele Law are different in that　　　. 

former is stricter than the latter in protecting IP rights

World Cup Law allows the media more freedom to use the images

former applies to advertising while the latter marketing

Pele Law bans more unauthorized association with the event’s marks

passage mainly talks about　　　. 

advances that Brazil has made in hosting sporting events

efforts that Brazil is making to protect the interests of IP right owners

preparations that Brazil is making for the 2016 Olympics

challenges that Brazil is facing in investment to fund the sporting events

writer’s attitude toward Rio 2016 is　　　. 

fferent              tive

tive                 ear

【回答】

DABB

知识点：*经济文化类阅读

题型：阅读理解