AFace-ReadingSystemIfapotentialcustomerenjoysyouradvert...

问题详情：

AFace-Reading System

If a potential customer enjoys your advertisement, they are more likely to buy your product. It’s a simple enough concept, (33) ______ it is extremely difficult to know how well your advertisement is being received in the real world. Now a new system could help advertisers know exactly how their latest offering is going down with viewers, just by watching their faces.

The system, (34) ______ (develop) by Daniel McDuff and colleagues at the Massachusetts Institute of Technology Media Lab, looks at how muscles in the face move in response to (35) ______ (watch) a video. Software can then classify what is viewed as positive facial responses and smiles during the video and from that predict (36) ______ advertisements the viewer most enjoys.

The team collected more than 3200 videos of people, (37) ______ faces were filmed by their own computers’ webcam as they watched three advertisements online during the Super Bowl in 2011. After each commercial, one for Doritos, one for Google and one for Volkswagen, the viewers were asked if they liked the video and whether they would want to watch it again. In tests, the system made correct predictions more than 75 per cent of the time.

The system would be a gift for advertisers (38) ______ (try) to grab the attention of potential customers on the internet. In future, the system can be used to personalize advertisements for viewers as they (39) ______ (view) programmes online, depending on their reaction, or as a more effective way of testing how good a new advertisement is (40) ______ appealing to customers.

【回答】

33. but  34. developed  35. watching  36. which  37. whose  38. trying  39. view  40. at

知识点：语法填空

题型：未分类